Each year IMPAG dedicates the new concepts to a macrotrend. For the year 2020 this trend is inspired by the clean beauty movement and is named “Beauty Unplugged” by IMPAG.
Aligned with this relevant trend, several individual focus topics will enlighten different aspects of the trend “Beauty Unplugged” for you during the course of the year.
How to appeal to Clean Beauty consumers directly.
Everyone is talking about clean beauty! Many cosmetic brands who are marketing their products as “clean” have made it their goal to create care products that protect the skin from harmful influences.
This includes, for example, protecting from pollutants, sensitizers, and even certain conventional ingredients that consumers are exposed to on a daily basis.